It goes without saying that all bands should have some sort of online presence such as an online profile on MySpace or a Facebook fan page. Bands or artists looking to have a more personalised and controlled online presence opt for their own website. The success of these websites depend largely on the content and amount of interactivity available. If you have the same content, pictures and information as your online profiles, users don’t exactly have an incentive to make those few extra clicks to your own place on the web.
Having a media rich website with interactive content is vital in today’s web 2.0 world, which can be a tricky thing for unsigned bands or artists trying to create their own web presence. There are many content management websites available such as Drupal, but the WordPress blogging platform has worldwide popularity and rightly so. You can get your website up and running with minimal programming/designing experience, however the more you delve into customising your website, the more likely you are to get bogged down in CSS, HTML or PHP code.