Another day and another new social network. I’m beginning to lose count to be honest. Still, a day after Steve Jobs’ annoucement of ‘Ping’ the new social network incorporated into iTunes 10 it went live and I’ve gone straight in and had a look.

When I first heard about it, I was a bit skeptical. Spotify had introduced their own social networking features recently and to be honest it works because it’s well incorporated into Facebook – there’s no need to set up additional profiles or add friends, you just have to link accounts. It was clear that this wouldn’t be the case with ‘Ping’ and quite how the public will react to having a new place to ‘like’ artists and albums will be interesting indeed. To join ‘Ping’ you have to upgrade to iTunes 10. Once you have done this, you’ll see the link for ‘Ping’ just below ‘iTunes Store’ in the left hand column.