What with Apple, Amazon and other big companies regularly delivering press conferences and using them as an excuse to announce new products or big changes to their existing products, the announcement of yesterday’s press conference by Spotify did generate a fair bit of hype before hand.
Top of the rumour-mill was the possible announcement of a new iPad app for Spotify. To be honest, this app is massively overdue and it is really puzzling why this wasn’t available ages ago. Having to use a stretched iPhone version on a 10 inch screen is far from ideal. So it was with great disappointment to the world that yesterday’s press conference did not deliver… instead they announced a new partnership with Coca-Cola.